Unlocking China's Digital Fashion & Lifestyle Potential
MISSION
Our mission is to empower fashion and lifestyle Brands to successfully enter and thrive in the Chinese market through expert digital and ecommerce strategies. We provide comprehensive consulting services and specialize in utilizing social media and digital marketing to effectively connect western brands with Chinese consumers
WHAT WE ARE OFFER
UNDERSTANDING CHINA
- Market insight
- Consumer trends
- Social Listening
- Audience definition
- Identify local partners
- Project Management
E-COM & DIGITAL SOLUTION
- Commercial Planning
- Buying and OTB
- Marketing plan
- Analytics and Reporting
SOCIAL AND DIGITAL
- SNS Account set
- SNS management
- Social Advertising
- Digital Marketing
- KOL management
- WeChat Mini-program
BRANDING
- Brand analysis and audit
- 360° communication plan
- Creative content production
- Offline activation plan Offline activation execution
WHO WE ARE
GIOVANNI CIRILLO
CHIEF COMMERCIAL OFFICER
“After 8 years in China, where I first worked as APAC GM for YNAP and then as Ecommerce Director for I.T Group, I moved back to EU to help Nanushka to land to China”
ZHEN ZHENG
CHIEF MARKETING OFFICER
“7-year experienced in I.T group, Michael Kors and Nanushka, professional in main Chinese platforms such as Tencent, TMall and RED etc.
I am an expert in amplifying campaigns in China”
CHENCHEN YANG
CHIEF BRANDING OFFICER
“More than 10 years of experience in marketing, PR, social and editorial, previously served companies including GQ, YOOX, I.T and ACNE Studios”
PREVIOUS WORKS
2022
2018
RIMOWA ESSENTIAL LAUNCH
SOCIAL MEDIA CAMPAIGN
ITESHOP
WECHAT MINI PROGRAM
November
December
Launched E-commerce MiniProgram with Dedicated UX/UI
Omni-Channels CRM Program integrated with WeChat
Clienteling functionalities to support Offline Staff
RIMOWA ESSENTIAL LAUNCH
SOCIAL MEDIA CAMPAIGN
I.T
30TH ANNIVERSARY
2017
2022
September
December
Immersive Omni Channel Installation
Innovative 3D modeling
Interactive Kiosks
Dedicated celebrative collection form top luxury brands
2023
ACNE STUDIOS
YEAR OF RABBIT CNY CAMPAIGN
January
CNY full-on campaign planning and execution
Local content production, celebrity partnership, mini-program game, gift production, digital campaign plan
2022
RIMOWA ESSENTIAL LAUNCH
SOCIAL MEDIA CAMPAIGN
December
Social campaign planning, influencer management, content production
2022
NANUSHKA
BRAND LAUNCH CAMPAIGN
October
Local content production with and Social Media amplification to support Tmall grand opening
2022
MICHAEL KORS
TMALL WOMEN’S DAY CAMPAIGN
March
TMall super-level campaign content planning
Store homepage, livestream, subscriptions and Guangguang (In-tao organic platform)
2022
ACNE STUDIOS
CHINESE VALENTINE’S DAY CAMPAIGN
March
Social media campaign planning and creative content production
2022
NANUSHKA URBAN OASIS
September
Public-facing offline event combing products preview and a branding cafe
Event, social media and marketing planning to amplify Nanushka China entry message
2022
ACNE PAPER LAUNCH EVENT
JULY
Public-facing pop-up exhibition
Set design, production, event management, social media content planning and production
THANK YOU
Giovanni Cirillo
+39-3452264538
giovancirillo@seta-china.com
